All I can say is the test was quite open ended with no objective to the "assignment" except to find "mistakes." I took three breaks and still couldn't find all the "mistakes" that, per the instructions, ranged from only 5 mistakes to sometimes 15 mistakes!
Go through your resume and elaborate on your most significant work experience so far.
A lot of WHY questions. WHY do we do a brand equity study? WHY do we have a voice-of-the-customer program? WHY do we do customer segmentation?
They asked about my spreadsheet skills, I don't think they liked my answer.
Is there more you wanted to tell me about urself?
How many project are can you manage at a single time?
Tell me about your previous job?
Management philosophy and experience. Research skill set Examples of research methodologies and approaches Specifics of challenges with working with cross-functional teams.
All questions were challenging!
Describe the process of a consultant for CPG (consumer packaged goods).
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