Assignment Deliverables 1. Choose a (free to test and look at) Varsity Tutors competitor of your choice. Show and tell us how you think about what they’re offering to their customers. 2. How would you describe this competitor’s conversion model, i.e. how they attract prospective clients and convert them? 3. What are three step-function hypotheses to improve the competitor’s conversion, and a coinciding test (idea) for each hypothesis? 4. How would you describe Varsity Tutors’ conversion model? How might we make it more efficient or grow it?
