The SEO targets for Flightcentre.co.uk are to increase organic traffic and enquiries by 30% YoY. Flight Centre has recently launched its new range of holiday products, focusing on tailor-made holidays for ‘Escapes’ (typically a ‘flop and drop’ beach holiday to one destination) and ‘Journeys’ (longer, multi-stop holidays which are more complex to book). As the holiday market is extremely crowded and competitive, it is even more important for SEO to drive the additional traffic necessary to meet our holiday enquiry targets. Can you please outline what you would do in the first 3 months to improve the visibility of Flight Centre for its holiday products. Please include the following considerations: - Analysis of SEO opportunities; including all relevant on- and offsite optimisation techniques - Review of any additional opportunities (outside of existing holiday pages) - Prioritisation of actions; based on biggest impact - Measurement of success
