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"Search engine marketing specialists are responsible for building a company's audience using their technical skills in coding, web design, and usability. During an interview, expect to answer technical and marketing questions, as well as situational and behavioral questions about how you work in a team. The ideal candidate understands the factors that drive user interest, how to conduct competitor research, and develops link building strategies."

5,748 seo specialist interview questions shared by candidates

Second stage was the 'face-to-face', although it was conducted remotely due to Covid-19. It was a little odd. A second interviewer who I was not expecting joined the meeting and did not introduce himself. The main interviewer did not bother to introduce this person either. The mainstay of the interview was a series of very prescribed competency questions, effectively protracted interpretations of "tell us about a time when you did X". I was given advance notice of precisely what these questions would be along with guidelines of how they wanted me to answer them using the 'STAR' framework; that's situation, task, actions and result for anyone not au fait with corporate jargon. I was also invited to explain at length the reasons that Co-op is so wonderful, ethical and a super-place that I'd love to work at. Judging from the material that was sent to me ahead of the interview it was safe to assume that a sycophantic response would be mandatory for success. Repeating the company values from their website was warmly received. Once the HR designated section of interview had passed I was asked a handful of very general role-specific questions, which were vague and required significant expansion through my own questions. For example, "what would your SEO strategy for groceries be?". Any answer to that question without a data led analysis of the market is going to be worthless; you can explain your approach, but you cannot provide an answer to 'what your strategy would be'. At the end of the process I asked if there would be a second stage as typically an interview for an SEO role would involve receiving a brief and giving a presentation to demonstrate knowledge. I was told that there would not be a 2nd stage unless exceptional circumstances were met and they were forced to decide by two equally worthy candidates. I would hear back from them by Tuesday next week (the interview was on a Wednesday).
avatar

SEO Manager

Interviewed at Co-op

3.7★
Jun 12, 2020

Second stage was the 'face-to-face', although it was conducted remotely due to Covid-19. It was a little odd. A second interviewer who I was not expecting joined the meeting and did not introduce himself. The main interviewer did not bother to introduce this person either. The mainstay of the interview was a series of very prescribed competency questions, effectively protracted interpretations of "tell us about a time when you did X". I was given advance notice of precisely what these questions would be along with guidelines of how they wanted me to answer them using the 'STAR' framework; that's situation, task, actions and result for anyone not au fait with corporate jargon. I was also invited to explain at length the reasons that Co-op is so wonderful, ethical and a super-place that I'd love to work at. Judging from the material that was sent to me ahead of the interview it was safe to assume that a sycophantic response would be mandatory for success. Repeating the company values from their website was warmly received. Once the HR designated section of interview had passed I was asked a handful of very general role-specific questions, which were vague and required significant expansion through my own questions. For example, "what would your SEO strategy for groceries be?". Any answer to that question without a data led analysis of the market is going to be worthless; you can explain your approach, but you cannot provide an answer to 'what your strategy would be'. At the end of the process I asked if there would be a second stage as typically an interview for an SEO role would involve receiving a brief and giving a presentation to demonstrate knowledge. I was told that there would not be a 2nd stage unless exceptional circumstances were met and they were forced to decide by two equally worthy candidates. I would hear back from them by Tuesday next week (the interview was on a Wednesday).

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