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Ad Council Snapshot
Every day, we prioritize C.A.R.E. (Connection, Action, Results and Equity.)
Connection: Every day we show up with empathy to collaborate with partners, communities and each other. We know this is how we can open hearts and change minds.
Action: We create work that inspires life-changing action at scale. This action-oriented approach is at the heart of who we are. We show up when and where people need us.
Results: We know true impact is measurable. We innovate together, we create together—and then we measure our results. We refine our approach, and we measure again.
Equity: We recognize that building an equitable culture starts with each one of us, and we won’t stop until we live in a society where every single person can not only survive but thrive.
Connection: Every day we show up with empathy to collaborate with partners, communities and each other. We know this is how we can open hearts and change minds.
Action: We create work that inspires life-changing action at scale. This action-oriented approach is at the heart of who we are. We show up when and where people need us.
Results: We know true impact is measurable. We innovate together, we create together—and then we measure our results. We refine our approach, and we measure again.
Equity: We recognize that building an equitable culture starts with each one of us, and we won’t stop until we live in a society where every single person can not only survive but thrive.
The Ad Council convenes the best storytellers to educate, unite and uplift—by opening hearts, inspiring action and accelerating change. Since our WWII founding as a nonpartisan nonprofit, the Ad Council and our partners, who include leaders across the marketing and media communities, have been behind some of America’s most recognizable and impactful campaigns, including Smokey Bear, A Mind Is a Terrible Thing to Waste, and Love Has No Labels, which champions diversity and inclusion in all forms. Our historic COVID-19 Vaccine Education Initiative was the largest and most urgent communications effort in American history. And with a current focus on mental health, racial justice, and other critical issues, we won’t stop until we’ve built a culture where everyone can thrive.
