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General Produce Company Snapshot
General Produce is a leading wholesale distributor of fresh produce serving both retail and foodservice customers in Northern California and parts of Oregon and Nevada. It supplies a wide variety of fresh fruits and vegetables to supermarket chains and independent grocers, as well as restaurants, schools, and institutional foodservice operators. In addition to fresh produce, General Produce distributes such specialty products as flowers, ethic food items, and organic produce. The company also exports fruits and vegetables to customers overseas. The family-owned company was started by Tai Oy Chan in 1933.
