Good Pay, Poor Growth Opportunities for Creatives
Pros
- In-house creatives are now almost entirely FTE, with competitive salaries and full company benefits. - Work/life balance is very reasonable, especially for parents. - Opportunities to work on massive global brands.
Cons
- "Creative Directors" have almost zero influence over brands, campaigns, or even individual assets. All creative is directed by Marketing or other stakeholders, which becomes a contest for who can find the most opinions to cram into a feedback document. - With their focus on acting as Creative Directors, Marketing teams fail to identify interesting angles to actually sell the product. Each creative asset must portray the BIGGEST BEST CONTENT EVER, even when it's not. - Extremely top-heavy decision making process, with all details scrutinized by C-Suite and very few decision makers in upper or middle management. - Forget everything you learned about visual communication - your job is to cram as many things into the frame as possible, to check all the boxes and say "we've shown it all."
