DaBella reviews

The most deceptive and predatory practices that I've ever seen in sales are practiced here. Everything that the sales reps tell the homeowners, from the product features and specs, to the timeframes, installers, warranties, finance "approvals," etc etc etc - all of it is one big fat LIE. You are taught to do whatever it takes to get contracts signed during the first appointment, including bold-faced deception. I've NEVER seen an entire organization so comfortable with committing fraud on a daily basis. If you go the first week of "training" without spotting any of the red flags, you might get wind of how this is going to fare you when they kick things off by taking YOUR money. That's right. They make you buy your own iPad, ladder, flashlight, etc, AND a $500 "Sales Equipment Deposit" is deducted from your paycheck for product demos that you probably won't even get! What a joke. You also use your own personal vehicle and drive countless miles to and from appointments. You can receive gas compensation by filing if you are smart enough to read the employee handbook, but they are not up front about this and might even tell you that you can't. It may differ by location, however the management team that I worked for was merely an insecure bunch of cowards that had no issue with abusing people. Basically they treated their team exactly how they treated their homeowners, if not, worse. They would pick favorites to praise, while dismissing and even belittling others. Because the management organizes leads, certain employees would frequently be sent to appointments that were obvious duds, while more sure fire leads were reserved for THEMSELVES in order to inflate their numbers. A few new hires along with myself all noticed this being practiced. Again. JOKE. Working for this company is a lose-lose, and really the word "lose" doesn't quite capture the magnitude I'm looking for. If you are unwilling to become a spineless coward and lie to people's faces for hours on end, multiple times a day, 6 days a week, you will be earning NEGATIVE dollars, be shamed by management for not closing deals, and eventually, be "silently fired." They will make sure you quit by subtly convincing you that you are just bad at sales - even though you're probably not, THEY just suck. If you ARE willing to be brainwashed and assume the role in order to receive money and praise, you will abandon every ounce of your character in the process and become wicked. Or, maybe you already are an evil person. In that case, congratulations, you've hit the jackpot. Anybody that has worked for this company long-term and is revered as a "top sales performer" is a degenerate scoundrel with no shame or integrity. They have lied through their teeth to hundreds, if not thousands of homeowners for years on end to get where they are, and are gearing up to do it again today. DaBella is a nightmare. Plain and simple. I have absolutely no idea how this company is still in business. I am sure the jig will be up once they poke the wrong bear (homeowner) and end up on the wrong side of a mass consumer lawsuit. Do yourself a favor and find a better sales job. Just about anything will do!

Working at DeBella was one of the most disappointing professional experiences I’ve had. While the company promotes itself as customer-focused and quality-driven, the internal operations reflect a very different reality. The workload assigned to a single individual is not only unrealistic—it becomes entirely unmanageable if you aim to uphold the level of “quality” the company claims to provide. The environment is driven by volume and speed, not care or accuracy, and burnout is all but guaranteed. Communication across departments is disjointed and inconsistent, making even the simplest tasks unnecessarily difficult. It is disorganized at best and negligent at worst. Miscommunication between teams frequently leads to delays, errors, and avoidable frustration for both employees and homeowners. Unfortunately, this lack of alignment carries over into customer interactions as well. Quality customer service does not appear to be a standard expectation—it’s more often the exception than the rule. The workplace culture is undeniably toxic. Management—particularly at the OMS level within the production department— is consistently dismissive, unprofessional, and at times degrading or even threatening in their approach. Unfortunately, despite multiple reports and complaints, this particular individual remains in their role without visible accountability, which speaks volumes about the company’s tolerance for such behavior. Raising concerns about ethical practices, workload, or procedural inconsistencies is discouraged and often met with silence or subtle retaliation. It becomes clear early on that the only way to survive here is to stay silent, follow blindly, and work beyond a reasonable capacity. Critical thinking and moral integrity are not valued at this company. Sales representatives are trained extensively on how to close deals, but not on roofing systems, installation processes, or the details of the products they are selling. They are instructed to present themselves as conducting roof “inspections,” despite lacking the necessary qualifications or knowledge to do so. This creates a misleading dynamic from the outset and places both the reps and the homeowners in vulnerable positions. The sales approach relies heavily on high-pressure tactics—often described by homeowners as predatory—particularly when they decline the offer. Inflated pricing is common, and the commission structure forces reps to upsell or overcharge simply to earn a livable wage. Misleading tactics are not rare, and those who question the ethics of this model or refuse to follow it are quickly pushed out. There is no room for integrity— only compliance. Unless you are comfortable working in a high-stress, ethically gray environment where questioning anything is a liability, I would strongly caution against joining this company. Employees, subcontractors, and customers alike deserve far better.