4.0
Nov 13, 2012
Recommend
CEO approval
Business Outlook
Pros
Great culture, solid leadership, and good position as a market leader in the Digital Marketing space. Edelman is a more stable, mature agency than many of the other Digital agencies. Company has great brand recognition among enterprise clients, so it's not hard to get in the door with new target clients. The company is also global, and encourages employees to move between markets (or even specialties) as their personal life goals shift.
Cons
Conflict arises as the non-Digital side of the business becomes increasingly threatened by the Digital. Edelman is, at its core, a PR company, and while clients demand Digital as part of any enterprise-level solution, the PR side tends to want to pump non-Digital into the budget to stay alive.
