Great people make a great company - Anonymous employee AppFolio Employee Review

5.0
Oct 15, 2018
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

I've worked at AppFolio for a little over four years. I agree with what I'm reading in the rest of the positive reviews on here -- this is a great company, full of awesome people. I've had numerous opportunities to grow my career, and I'm happy with the challenges and opportunities I've been given. AppFolio is obviously a tech company, but it feels less like a 'startup' than it did when I first started working here. That's not a bad thing -- it just feels like we're a little more deliberate in how we make decisions. We still have the (organic) snacks, the dogs, the standing desks, the Macs, the brightly-painted walls, the candy, the ping-pong tables, arcade machine, lots of PTO, and all those other perks that say "Don't worry, you're not working at the Sears corporate office". In my opinion, AppFolio's upper management have done a stellar job of steering the ship. We still have a lot of room to grow in this industry, and the list of things we could build is a mile long. Our leadership team has done a great job of prioritizing features and functions to make sure that we don't over-extend ourselves, while providing a ton of value to our customers. We have a set of company values that were drafted by the co-founders when AppFolio first started, about ten years ago. One of my favorites is 'Great people make a great company' -- this really rings true for me. AppFolio is full of smart, friendly, considerate and genuinely nice people. It's not that we're giving each other hugs in the hallways all day long, but there's a real sense of openness and trust that comes from a culture like this. People will obviously come to meetings with opposing views or priorities, but in my experience it's easy to navigate through difficult situations because you can always start by assuming the other person has good intentions.

Cons

I've noticed some 'con-ments' on Glassdoor around compensation. I think it's an important issue, and all else being equal, I'm sure we all want a bigger paycheck. My two cents is that AppFolio has a very fair compensation structure, with solid PTO, health insurance, 401k and other things that are generally the subject of conversation with your doting grandparents. In the past couple of years, AppFolio has become more transparent about the way the compensation structure works, which has been helpful to me both as an employee and as a manager. I had an awesome promotion experience with my current manager, where I was able to have a productive discussion about my goals and understand the framework the company uses to determine compensation. There are no real cons to speak of, except for minor ones that directly stem from the fact that we're a fast-growing company. For example, it can sometimes be hard to find available conference rooms, and sometimes we run out of fresh raspberries to put on our organic yogurt and granola in the morning. Tragic, I know.

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AppFolio Response
7y
Thank you for taking the time to share your experience here - you have great perspective after 4+ years. We all feel super connected to our values and it's great to hear that you see how this connection impacts our culture. Thank you for contributing to making this a great place to work, our long term team members really shape our culture and business. And....I'm going to escalate the 'not enough organic raspberries' issue asap!

Explore other reviews about AppFolio

5.0
Jun 17, 2026
Recommend
CEO approval
Business Outlook

Pros

Great people, team, and work environment/office.

Cons

Seems to be many changes with leadership/management

3.0
May 23, 2026
Recommend
CEO approval
Business Outlook

Pros

Frequent team outings and social events that help build relationships across the team. Generally a friendly, social environment!

Cons

The property management team is highly competitive when it comes to promotions, and I’ve seen BDRs remain in the same seat for years or eventually leave, as internal advancement opportunities can be limited. However, for top performers, there is promising upside, and you get to work with some of the best leaders in the organization. On the investment management team, leadership quality is more uneven, and there appears to be a lack of management experience, which has created gaps in coaching, accountability, and overall team development. As a result, performance outcomes have lagged, with the majority of BDRs and AEs struggling to consistently hit target. Team turnover has also been notably high, and leadership engagement only increased after a large portion of the team had already decided to leave, which by that point felt too late to rebuild morale or trust.

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AppFolio Response
3w
Thank you for sharing your feedback. It’s great to hear that you enjoyed our culture and team outings. We take your comments seriously – especially regarding the need for proactive management support, better coaching, and clearer advancement opportunities for our BDR and AE teams – and we are actively working to address these areas to ensure our reps feel supported and set up for long-term success. Thank you again for helping us improve, and we wish you the very best.
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