Great jobs for Santa Barbara - Director AppFolio Employee Review

3.0
May 30, 2022
Recommend
CEO approval
Business Outlook

Pros

If you’re excited to get paid well and live in Santa Barbara this is for you

Cons

Not great at remote, boring work, lots of leadership changes

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AppFolio Response
3y
Thanks for taking the time to share your feedback. We strive to deliver a compelling total rewards package, so I'm glad to hear that your experience with compensation has been positive. The past couple of years have provided many learning opportunities for all of us, and remote work was certainly one of those for AppFolio. It is our hope that our Together @ AppFolio philosophy - a personal, connected and flexible work environment - will continue to evolve over time, and help us create a great work environment for all AppFolians, no matter their location.

Explore other reviews about AppFolio

5.0
Jun 17, 2026
Recommend
CEO approval
Business Outlook

Pros

Great people, team, and work environment/office.

Cons

Seems to be many changes with leadership/management

3.0
May 23, 2026
Recommend
CEO approval
Business Outlook

Pros

Frequent team outings and social events that help build relationships across the team. Generally a friendly, social environment!

Cons

The property management team is highly competitive when it comes to promotions, and I’ve seen BDRs remain in the same seat for years or eventually leave, as internal advancement opportunities can be limited. However, for top performers, there is promising upside, and you get to work with some of the best leaders in the organization. On the investment management team, leadership quality is more uneven, and there appears to be a lack of management experience, which has created gaps in coaching, accountability, and overall team development. As a result, performance outcomes have lagged, with the majority of BDRs and AEs struggling to consistently hit target. Team turnover has also been notably high, and leadership engagement only increased after a large portion of the team had already decided to leave, which by that point felt too late to rebuild morale or trust.

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AppFolio Response
4w
Thank you for sharing your feedback. It’s great to hear that you enjoyed our culture and team outings. We take your comments seriously – especially regarding the need for proactive management support, better coaching, and clearer advancement opportunities for our BDR and AE teams – and we are actively working to address these areas to ensure our reps feel supported and set up for long-term success. Thank you again for helping us improve, and we wish you the very best.
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