More Autonomy Needed but Good Intro into Tech I Guess - Anonymous employee AppFolio Employee Review

3.0
Oct 21, 2022
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

-Upper management truly does care about the culture -Work/life balance is good -Office has snacks which is cool.. -Hybrid work model. Three days at home, two in office which isn’t bad. -They offer dog insurance -Most of the employees are around the same age, so making friends is easy

Cons

-Quota attainment unbalanced between segments when you become a Sr. BDR…since there isn’t much difference m between SMB and Mid-Market, the MM BDR’s get a lot more inbound leads to work, whereas Corp and CA don’t get many inbound leads and the accounts have been waaay overworked, so good luck squeezing anything outta them. Especially if you’re a CA BDR. So many constraints on the criteria needed to work the accounts, so you end up just passing any inbound leads you get to the other segments. -Micro-management is rampant. If you want autonomy, you won’t get it here. Be ready to have tons and tons of “rah rah” meetings and management closely monitoring your outbound calls to track daily KPI’s. -Moving up is almost impossible. A snail moves faster than your sales career. I was given a 12-18 month timeframe upon interviewing for how long it would take to get promoted into sales but once I was in, I saw that no BDR got promoted to AE under two and a half years. -High high turnover. Sure, there’s always turnover in sales roles and even more so in BDR teams because this grind isn’t for everybody. But the revolving door spins constantly due to quota attainment, micromanaging, lack of growth opportunities, among other things. -Working in a niche market can be difficult because there are so many factors that can disqualify potential prospects.

Explore other reviews about AppFolio

5.0
Jun 17, 2026
Recommend
CEO approval
Business Outlook

Pros

Great people, team, and work environment/office.

Cons

Seems to be many changes with leadership/management

3.0
May 23, 2026
Recommend
CEO approval
Business Outlook

Pros

Frequent team outings and social events that help build relationships across the team. Generally a friendly, social environment!

Cons

The property management team is highly competitive when it comes to promotions, and I’ve seen BDRs remain in the same seat for years or eventually leave, as internal advancement opportunities can be limited. However, for top performers, there is promising upside, and you get to work with some of the best leaders in the organization. On the investment management team, leadership quality is more uneven, and there appears to be a lack of management experience, which has created gaps in coaching, accountability, and overall team development. As a result, performance outcomes have lagged, with the majority of BDRs and AEs struggling to consistently hit target. Team turnover has also been notably high, and leadership engagement only increased after a large portion of the team had already decided to leave, which by that point felt too late to rebuild morale or trust.

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AppFolio Response
3w
Thank you for sharing your feedback. It’s great to hear that you enjoyed our culture and team outings. We take your comments seriously – especially regarding the need for proactive management support, better coaching, and clearer advancement opportunities for our BDR and AE teams – and we are actively working to address these areas to ensure our reps feel supported and set up for long-term success. Thank you again for helping us improve, and we wish you the very best.
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