Great place to work with promising outlook - Anonymous employee AppFolio Employee Review

5.0
Jun 3, 2024
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

- Wonderful and experienced team members; great people to learn from - Friendly, welcoming, collaborative environment - Clear goals and structure around work; clear review process/opportunities for pay increases and feedback - Great in-office perks! Also love the ability to WFH and hybrid model - Lots of fun events put on by AppFolio, including team bonding and lunches, which make me feel appreciated - Even as an individual contributor, feel I have a voice and my opinion matters. Work is meaningful and appreciated. - Growing ERGs, "watercooler events" with cool speakers, and -opportunities for connection and inclusivity company-wide - Supportive and kind managers - CEO is clear, transparent, and communicative in our goals - Business seems to be heading in a positive direction as far as product + profits

Cons

- Lots of change last year, which was hard. Still recovering a bit but company feels like it's stabilized A LOT compared to last year. - Lofty goals; high performance culture. Not a bad thing but means you are expected to bring 100% to your work. - WLB can be tough during busy seasons, but there's a real effort to improve that. It's all relative- still normally working at most ~50 hour weeks which is a win compared to other companies :)

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AppFolio Response
2y
Thank you for taking the time to share such a thorough review. It's great to hear so many of the things that make your experience as an AppFolian a positive one, and to know that our efforts to make AppFolio a great place to work are paying off. One of our values is "Listening to Customers is in our DNA" - and we apply that to our people too. We believe our employees' voices matter, so it makes me especially glad to hear that we are walking the walk here, and you are experiencing this in your day-to-day.

Explore other reviews about AppFolio

5.0
Jun 17, 2026
Recommend
CEO approval
Business Outlook

Pros

Great people, team, and work environment/office.

Cons

Seems to be many changes with leadership/management

3.0
May 23, 2026
Recommend
CEO approval
Business Outlook

Pros

Frequent team outings and social events that help build relationships across the team. Generally a friendly, social environment!

Cons

The property management team is highly competitive when it comes to promotions, and I’ve seen BDRs remain in the same seat for years or eventually leave, as internal advancement opportunities can be limited. However, for top performers, there is promising upside, and you get to work with some of the best leaders in the organization. On the investment management team, leadership quality is more uneven, and there appears to be a lack of management experience, which has created gaps in coaching, accountability, and overall team development. As a result, performance outcomes have lagged, with the majority of BDRs and AEs struggling to consistently hit target. Team turnover has also been notably high, and leadership engagement only increased after a large portion of the team had already decided to leave, which by that point felt too late to rebuild morale or trust.

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AppFolio Response
2w
Thank you for sharing your feedback. It’s great to hear that you enjoyed our culture and team outings. We take your comments seriously – especially regarding the need for proactive management support, better coaching, and clearer advancement opportunities for our BDR and AE teams – and we are actively working to address these areas to ensure our reps feel supported and set up for long-term success. Thank you again for helping us improve, and we wish you the very best.
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