Bleed blue - Sales Leader AppFolio Employee Review

5.0
Feb 3, 2016
Recommend
CEO approval
Business Outlook

Pros

Over time every role evolves from green to ripe to rotten. If you're lucky enough to be in an environment that feels ripe for years and years - hang on to it! Appfolio is that ripe place for me and I feel lucky (along with prove I'm deserving) every day. The reality is that success is equal parts environment & personal mindset . Appfolio's environment is inspired from the top down as a place that celebrates excellence and strives for continued improvement. AppFolio is on the cutting edge; we're inventing, innovating, and optimizing in every department from Engineering to Customer Success. Every time I read about a new Sales technique from a SaaS thought leader it's a technique we implemented months ago and are already executing and optimizing. It's the environment that has kept me ripe for a long time and makes rotten seem like a myth. Regarding personal mindset - Belief governs behavior. Believe you'll win, and you will. Focusing on something negative that you can't change is simply not useful. You'll be successful here if you are genuine, positive, and motivated by achieving success for yourself and a team. If you're resistant to change, love pointing out a mistake, and only care about yourself... become a tax auditor.

Cons

The cons of working at AppFolio are like the saying, "once mans trash is another mans treasure." One's Trash: Vertical market means work is repetitive. One's Treasure: Instead of focusing on different personas, a million different use cases or value props focus is instead turned to mastery and execution. One's Trash: Appfolio expects a lot from their people One's Treasure: People more frequently fall to the lowest denominator than rise to the occasion. Working at a place with a very high "low bar" means everyone is putting out 100%

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AppFolio Response
10y
Love this title - 'Bleed Blue'! Thank you for taking the time to share your experience -- I absolutely agree that success is equal parts mindset and environment and we're so happy you're choosing to grow your career here with us. Keep Bleeding Blue!

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The property management team is highly competitive when it comes to promotions, and I’ve seen BDRs remain in the same seat for years or eventually leave, as internal advancement opportunities can be limited. However, for top performers, there is promising upside, and you get to work with some of the best leaders in the organization. On the investment management team, leadership quality is more uneven, and there appears to be a lack of management experience, which has created gaps in coaching, accountability, and overall team development. As a result, performance outcomes have lagged, with the majority of BDRs and AEs struggling to consistently hit target. Team turnover has also been notably high, and leadership engagement only increased after a large portion of the team had already decided to leave, which by that point felt too late to rebuild morale or trust.

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AppFolio Response
2w
Thank you for sharing your feedback. It’s great to hear that you enjoyed our culture and team outings. We take your comments seriously – especially regarding the need for proactive management support, better coaching, and clearer advancement opportunities for our BDR and AE teams – and we are actively working to address these areas to ensure our reps feel supported and set up for long-term success. Thank you again for helping us improve, and we wish you the very best.
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