Appian

Strong Marketing Team, but Sales Conversion Challenges - Marketing Director Appian Employee Review

2.0

Jan 6, 2025

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Business Outlook

Pros

he marketing team at Appian is composed of talented professionals who are dedicated to producing high-quality work. They are committed to driving results and are creative in their approach to marketing campaigns.

Cons

While there are a lot of Sales Qualified Leads (SQLs) generated, the inside sales team did not always seem motivated or equipped to close deals effectively. Despite providing ample sales enablement, training, and high-quality leads, the conversion rates were lower than expected, which was a challenge for the marketing team.

Appian Response

Thank you for taking the time to share detailed feedback with us and thank you for recognizing the talent and dedication of our marketing team! We’re proud of their creativity and results-driven approach. We understand the challenges of aligning marketing and sales for optimal success. Collaboration between teams is essential, and we appreciate your insights on improving sales enablement and overall performance. Your feedback is valuable as we work to strengthen cross-team partnerships and ensure shared success. Thanks again for sharing your perspective!

Strong Marketing Team, but Sales Conversion Challenges - Marketing Director Appian Employee Review

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