A great product but GTM strategy is not there yet - Account Executive Asana Employee Review

4.0
Jun 1, 2021
Recommend
CEO approval
Business Outlook

Pros

- An amazing product that is innovating quickly and stands a chance to be #1 in the increasingly competitive landscape - A great brand to have on your resume - Well-intentioned, smart people focused on solving a meaningful problem - Solid bay area tech benefits package, though they didn't translate as well during WFH all year sadly - If you land on the right team with a good manager, you have great career prospects to learn and sell a top Saas tool and creative liberty to apply your own approach since there is not a defined playbook for how to sell this product - You'll learn a ton by picking up tips if you're scrappy enough to network and collect tribal knowledge from reps and people all across the business

Cons

The Sales/Business org has gone through several re-orgs in the past couple years as they still haven't figured out the best way to GTM. - Ironic disconnect between the company's proclaimed values and the actual execution, culture is determined by manager - Sr. leadership's presences is not felt at the team level - Sales leadership is generally pretty green and many promoted from within so they don't know how to coach and enable reps effectively - Onboarding does not prepare you to do the job - Lack of CS support is devastating and negatively impacts customers and the business. Our customer education team and online resources are fantastic, but what customers need most is hands on support to teach them how to get off on the right foot with our wonderful product. Without this, Sales reps end up playing support roles or neglecting customers entirely, which leaves so much revenue on the table. - The comp plan is confusing and you're not clearly incentivized to focus on activities that will drive your attainment and success. - If you want a start-up style scrappy SDR/CSM/Account Manager-hybrid role where you do your own out-bounding and support your entire book while trying to focus on tier 1 accounts and closing deals - this is a great team to join! This is largely the case from SMB "Commercial" all the way up to Enterprise. - Don't be fooled by the well-established brand. Asana's sales org is its own startup within a company that has coasted on its product for the first 10 years, and now the competition is fierce.

Explore other reviews about Asana

5.0
Jul 15, 2026
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Product base and new launchs. Leadership direction.

Cons

Competitive market, direction of the company aligns to growth.

3.0
Jul 3, 2026
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

There's real enduring culture where people care about doing really good work. The culture is friendly with strong camaraderie amongst the individual employees, and managers try to do right by their reports.

Cons

Quarterly reorgs, quiet role reductions, and slowly stripping away benefits has made morale worse than ever. It may have been worthwhile if the business was getting better, but it's pretty flat and attrition is very high. With the introduction of the new CEO, Dan Rogers, there's been a clear shift to hard capitalism and people as numbers. Problems have been solved in short-sighted ways, causing discontent even within the leadership ranks. The company was losing some steam beforehand, but now it's "a ship trying to make a sharp turn and keeling over, just barely not capsizing".

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