Once a special culture...now a micromanaging culture of inputs w/ unrealistic expectations continuing to amount - Sales Asana Employee Review

2.0
May 15, 2023
Recommend
CEO approval
Business Outlook

Pros

Office food + Barista Teammates and reps are smart The product is easy to use and has a number of champions that are created from organic growth 6 month ESPP lookback for stock in 2023..that's about it... This list was much longer in years past...

Cons

New middle-line leadership and segment leaders in the past 1-2 years have been hit with harsh expectations as the companies growth has slowed outside of a few strategic segment's accounts (clearly struggling stock price and business w/ unrealistic growth expectations from the street) Unrealistic sales goals and expectations as the company's evolution from PLG to SLG have not been figured out RepVue shows only a fraction are hitting quota (sub 50%) and this number continues to dwindle as product differentiation based on Premium --> Enterprise offerings have pricing that does not align Systems and tools for sales reps are disconnected while expectations from Sales leadership are trying to do more with fewer functional tools that don't work well Success is driven by inbound and the accounts you start with all the while leadership continues to obsess and micromanage over meaningless inputs and pipeline Clear favorites picked by segment leadership (noticed heavily in MM and SMB) PiP Sales culture that is designed to get rid of people

Explore other reviews about Asana

5.0
Jul 15, 2026
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Product base and new launchs. Leadership direction.

Cons

Competitive market, direction of the company aligns to growth.

3.0
Jul 3, 2026
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

There's real enduring culture where people care about doing really good work. The culture is friendly with strong camaraderie amongst the individual employees, and managers try to do right by their reports.

Cons

Quarterly reorgs, quiet role reductions, and slowly stripping away benefits has made morale worse than ever. It may have been worthwhile if the business was getting better, but it's pretty flat and attrition is very high. With the introduction of the new CEO, Dan Rogers, there's been a clear shift to hard capitalism and people as numbers. Problems have been solved in short-sighted ways, causing discontent even within the leadership ranks. The company was losing some steam beforehand, but now it's "a ship trying to make a sharp turn and keeling over, just barely not capsizing".

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