AEs - stay away, company going downhill fast - Enterprise Account Executive Asana Employee Review

1.0
Jun 12, 2024
Recommend
CEO approval
Business Outlook

Pros

Good base salary Good, smart, thoughtful peers Nice offices Respectful work/life balance

Cons

If you’re interviewing for an Ent AE role here be forewarned that there’s a good chance that you won’t make money consistently beyond your ramp (and maybe even not on ramp). - Very few reps are hitting quota - and it’s mostly those who lucked out with decent books. Everyone else is being told to build pipeline, build pipeline, because leadership doesn’t know what else to do with a market where customers are tightening purses for nice to haves like Asana. - This isn’t a strategic sale - so many reps are running small deals and true ups because reps take whatever they can get to try to scratch their way up to quota (which is unrealistic to begin with). - New CRO came in last summer from Salesforce, brought in his henchmen, and has created a complete churn and burn culture where one quarter of missed quota = PIP. Of course, he tries to be empathetic and caring, but it’s a ruse since he’s clearly a snake. - Middle management has no idea what to do with their front line not performing so they try to push metrics (and pipeline build) which we all know mean nothing. They put a strong emphasis on BS account plans/QBRs, so reps are encouraged to lie and make stuff up in order to try to survive. It’s all smoke and mirrors. - They over hired AEs a couple of years ago so territories were cut continually. They keep saying there’s greenfield when there really isn’t. There is finite opportunity, especially if you have a bad patch. - Now they have to fudge the numbers they report out to the Street, so they’re starting to PIP people out, and hire backfills who can “hit quota” on ramp for a little while. It’s all a sick game while they’re playing with people’s livelihood - and these are good salespeople who were not set up for any type of success. - The product really isn’t ready for Enterprise PPM and it shows when you start having deep conversations with prospects and see all the gaps we have yet to fill. - Dustin needs to step down - he’s completely out of touch with reality and what selling his own product is like these days. - Cross functional partners are a mess - there’s little help from support and CS so AEs become the catch all for customers and end up doing plenty of non-revenue generating activities. - Unclear how this company has a real future of growth given all the product and leadership issues. I think it’s heyday is behind us and now people are getting the scraps of what was once a company with potential. - It’s hard everywhere in tech sales now, but Asana has notably gone downhill and there’s only so long it can float on its earlier reputation. It’s turning into a full on boiler room culture. Read the other recent reviews from salespeople - they’re all true. This place just isn’t worth it anymore, sadly, even in this tight job market.

Explore other reviews about Asana

5.0
Jul 15, 2026
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Product base and new launchs. Leadership direction.

Cons

Competitive market, direction of the company aligns to growth.

3.0
Jul 3, 2026
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

There's real enduring culture where people care about doing really good work. The culture is friendly with strong camaraderie amongst the individual employees, and managers try to do right by their reports.

Cons

Quarterly reorgs, quiet role reductions, and slowly stripping away benefits has made morale worse than ever. It may have been worthwhile if the business was getting better, but it's pretty flat and attrition is very high. With the introduction of the new CEO, Dan Rogers, there's been a clear shift to hard capitalism and people as numbers. Problems have been solved in short-sighted ways, causing discontent even within the leadership ranks. The company was losing some steam beforehand, but now it's "a ship trying to make a sharp turn and keeling over, just barely not capsizing".

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