Pros
Positives are there are some at BVM that do very well, have plum territory, and long established magazines. It's possible to make money.
Cons
The reality is the good neighborhoods are long gone. Truth is you need to hit a mature, upper middle class to extremely wealthy market that is hard to reach in other ways. Most people throw junk mail out, and especially to those under 50-print is not an attractive vehicle for such a small circulation, and no mobile or on-line presence. Business owners want results and metrics not promises. If you're offered an existing publication it usually denotes a failure of former publishers to attract enough display ads. Of course BVM will tell you, that the former publisher wasn't focused or didn't spend enough time selling ads. They are zombie publications, with some ads but not enough for a publisher to make a living. The locations are dogs, no one wants them. Otherwise who would walk away from making 8-10K. It's all a lie. Few publishers are successful
