Pros
I'm surrounded by the incredibly talented people on a 360 basis -- folks who take their job seriously and want to make an impact. This is observed daily from the CEO on down to the front line. The company is great at nurturing talent when the commitment is there by the employee. If you apply yourself here, you are rewarded. For those with a great work ethic and life outlook, this is a place to challenge yourself and develop your skills. This is not a place where laziness or incompetence is accepted or rewarded -- there is no "failing upwards" at Black Rifle Coffee. What remains is a great talent base, each of whom carry their own weight as we march towards a collective company goal -- just as it should be.
Cons
Fast growing company -- and all the challenges that come with that. If you want a slow paced job in an industry that isn't innovating - go work at Luby's.