Top Client Exposure - Sales Comscore Employee Review

3.0
Oct 19, 2016
Recommend
CEO approval
Business Outlook

Pros

comScore is the currency in digital marketing and moving toward the same for all cross media measurement. For many companies it is a must buy. Meetings are medium/easy to get. The value is there for clients. Co-founder Gian Fulgoni has a great vision for the future.

Cons

Research budgets seem to be falling trend is analytics are better but doesn't answer the emotional or why's to what people do. Convincing clients to shift budgets takes time.

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Comscore Response
9y
We appreciate you making time to share the review! We agree that Gian has re-energized the employee base, and his vision is really clear for us to see. We appreciate the candor on the integration of new talent. We're actively looking at how to mix that up a bit more, ensuring that we have junior people who can be groomed for more senior level roles.

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Cons

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