- Senior management make it very hard to sell the product - Marketing are useless and have no clue how to market the product and were focussing their time in the wrong areas, adding 0 value. - No clear progression - Completely overhired last year which led to many good people being made redundant - Senior management never listen or even try to listen to the people on the front lines to see what isn't working and what needs to be changed; Some minor changes last year could've transformed the performance of the business.