Pros
The back end tech is incredible
Cons
There is no experience in leadership or understanding of where the product should sit in the ecosystem. Instead they created app and try and sell using feature/function into a single use case without understanding the overarching value of the data. The new functionality bears no resemblance to the market demand or aligned to an understanding of overarching industry trends. Sunk costs for the corporate app are enormous and how it got past the board tells you everything you need to know about why the company is in trouble with seemingly no pathway out. The revised 2024 strategy is just further down the rabbit hole and is the most missed opportunity I've witnessed in a long time. The rapid hiring and firing of people into roles without a product to sell (brand + cyber) is a further demonstration of a lack of management experience in the technology space.
