A ship that could be turned around - Account Manager Dynata Employee Review

This company truly has the potential to be something great and I had the privilege of working with some incredibly bright and talented people. There is no doubt that Dynata remains a top supplier in the space. Dynata is the product of multiple mergers and acquisitions. That being said, it often felt like there was also a huge lack of direction in terms of business objectives. Antiquated strategy pushed from the top down was a hindrance to success. Over the years, our business practices (everything from sales forecasting to paying out partners) went backwards all in the name of saving a few dollars. Cost savings is favored over progressive initiatives to build or enhance the existing products. As I said before, Dynata has the foundation to be successful, but it often felt like we were behind the times. I remember sitting in an all company meeting where someone mentioned they had recently started pixeling ads for a marketing campaign like it was something revolutionary. Salary across the company was well below market value. At a point in time when the company was performing well there was concern over the number of employees leaving. Dynata's response to this was a culture campaign designating a tiny budget for a monthly group activity for each team in their local office. The overall budget probably covered the cost of a sandwich. We were required to report out on the activities we planned and send photos to HR. The lack of authenticity was palpable. Ending on a positive note, I’d like to reiterate the value of the experience and the people who I met during my time at this company. INITIALLY, I was pushed to grow and explore outside of my comfort zone. It was a great place to learn and I am grateful for that.