Pros
Empowerly is awesome. As a counselor here, I have access to tons of information and data on programs, acceptance criteria, and opportunities for students. The other services here are astounding - other places I've worked out there ONLY do counseling, and when I have to recommend my student to find an internship or write a research paper, they need to go find those opportunities externally, and they may not even be successful or good experiences. Empowerly has internships, research, AI, and they are world class programs that can't be found anywhere else. For instance, one of my 10th graders published their research paper in a top biomed journal through the Empowerly Research program, and you really can't get that anywhere else.
Cons
None that I can think of, maybe build a mobile app!