A long way to go - Marketing Forward Employee Review

2.0
Sep 4, 2019
Recommend
CEO approval
Business Outlook

Pros

Employees are nice and smart

Cons

It's draining and near impossible to promote something that doesn't solve any health problems while pretending we are. It's essentially an expensive diagnostics system that appears fancy on the outside, but doesn't tell you anything that a doctor hasn't been able to for the past 30 years. I think "solving the problem of healthcare" might be the biggest reach I've heard in a while.

Explore other reviews about Forward

5.0
Jan 14, 2026
Recommend
CEO approval
Business Outlook

Pros

Supportive and collaborative team, strong product mindset, clear goals, and respect for design. High ownership, trust, and autonomy. Leadership is open to feedback, and designers are involved in real product decisions, not just visuals.

Cons

Fast-paced environment with a lot of responsibility, which may not be ideal for someone looking for a slower or more structured workflow. Priorities can shift as the company grows, but this is typical for scaling teams.

3.0
Sep 30, 2025
Recommend
CEO approval
Business Outlook

Pros

1. Smart and friendly coworkers 2. Good engineering culture 3. Opportunities for growth

Cons

1. Not-profitable - Forward never found a working model to solve the problem, and anchored heavily on solutions that lacked market-fit evidence. Contradictory to the problem-focused culture at Forward. 2. The finance problems lead to urgency. Work was demanding and tough across the org. However, engineering velocity was not the problem to begin with, leading to a vicious cycle of unmet goals -> tighter deadlines. 3. Frequent and fundamental shifts in company priorities leading to disorganized sprints and planning. A lot of work were throw away despite long hours invested.

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