Pros
After a huge decline in top line revenues that started in 2009, the company has found stability with our customers and our finances. The company went from a customer approval rating of less than 75% in 2012 to a consolidated approval of 95% in 2014. Based on our 2014 employee engaement survey, 60% of our employees are engaged, which is DOUBLE what most companies in America have. This is a company that has found its footing and is ready to launch again, similar to the growth we had from 2002-2008.
Cons
Tough business climate within our current market segments. Will likley be tough for another year based on our customer insight and market intelligence. Our market diversification plan should combat this over time, but it will take several years to impact our current market concentration.