Culture. Genesys does not have an empowering culture therefore change is extremely challenging. Like many software companies Genesys suffers from a NIH mentality and causes significant barriers to innovation. Many of these cultural challenges are highlighted with the cloud solution.
There level of organizational silos, bureaucracy and latency which are unacceptable for the company maintain a leadership position. This has been little movement in this areas despite the One Genesys initiative. Changing a 20 year culture is not any easy task.
Genesys is suffering through the same challenges as many prior industry leaders. At present I'm not sure what the outcome will be.