A good first sales experience job. - Brand Ambassador HelloFresh Employee Review

1.0
Jun 17, 2019
Recommend
CEO approval
Business Outlook

Pros

You learn sales skills. It’s a fantastic way to gain a foothold into sales.

Cons

The company offers a better deal than the sales reps promo codes. All sales are B2C with no B2B opportunity. No tracking KPI’s and retention rate. Mall kiosk’s are primarily the location. The commission structure isn’t ideal. No way of tracking your own sales.

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HelloFresh Response
6y
Thank you for the time for reviewing your time HelloFresh. We are glad that HelloFresh prepared you for a career in sales; we take our training and on-the-job experience seriously! Our Brand Ambassadors have a competitive discount for customers and right now our sales opportunities are indeed business-to-consumer, or “B2C.” We recently updated our commission structure, which includes promotion opportunities within the Brand Ambassador position. We recently updated our commission structure, which includes giving multiple promotion opportunities to the Brand Ambassador position with increased commission rates. While it sounds like there are some areas for improvement in your experience on the sales team at HelloFresh, we appreciate you sharing this feedback with us and we have passed it directly along to the sales leadership team here at HelloFresh.

Explore other reviews about HelloFresh

5.0
Jul 7, 2026
Recommend
CEO approval
Business Outlook

Pros

Nice supervisor/ Fernando/ supporter/ very helpful

Cons

Lunch is only 30 minutes not enough time

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HelloFresh Response
2d
Hello, we appreciate hearing about your experience and are thrilled that you’re enjoying supportive leadership. While we know there’s always room to refine what we do, your dedication helps us reach new heights. Together, we’re driving progress, and we’re grateful for the energy and talent you bring to our team. Thank you & best regards, DS & Your HelloFresh HR Team
1.0
Jun 13, 2026
Recommend
CEO approval
Business Outlook

Pros

Flexible hybrid environment. In-office requirement is 50% of the month, but there is significant autonomy in how those days are scheduled (eg. you can decide to condense your in-office days the first 2 weeks of the month, and work remotely for the next 2 weeks).

Cons

1- Compensation (particularly base salary) is significantly below market. Reliance on RSU as a major component of the compensation package is problematic, given the company’s stock has severely plummeted over the last 5 years (and continues to do so). 2- Professional development is virtually non-existent. Internal promotions are rare (even for top performers) and highly political. 3- Constant reorganizations and frequent layoffs. It is difficult to feel secure in your position when entire teams are being phased out every few months. 4- Toxic and fear-driven culture. There is a prevalent culture of backchannel feedback and a palpable, constant sense of fear regarding job security and retaliation. 5- Unsustainable business model, still. Service is overly reliant on discounting and promotions, which has negatively impacted brand perception and long-term customer value. Path to sustainable growth is unclear. Leadership also doesn't seem to know what to do, as they frequently pivot strategy, with new directions introduced every few months (if not every few weeks). This lack of consistency creates a sense of instability and leaves teams feeling as though the company lacks a cohesive, long-term vision. 6- Leadership tone. Leaders often lack respect for both employees and the customer base (it is common for them to make derogatory and insulting comments in business meetings about customers who cancel their service).

3
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HelloFresh Response
1mo
Hello, thank you for bringing this to light. At HelloFresh, we prioritize creating a safe and supportive environment for all employees. Any behavior involving harassment or discrimination is thoroughly investigated under our zero-tolerance policy. Please consider contacting us directly at hf-feedback@hellofresh.com so we can address your concerns via the appropriate channels and process. Thank you & best regards, DS & Your HelloFresh HR Team
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