This Company is Awesome - Activation Team Homebase Employee Review

Excellent leadership, smart and humble coworkers, and a product that genuinely solves the challenges of real small business owners — great if you’re mission-focused. The company is also super well positioned to navigate the AI transition through smart internal bets and the scale we’ve already built.

We’re so ambitious! It’s important we pull back and focus on doing fewer things extremely well.

San Francisco office is conveniently located, clean and functional. Catered lunches Lots of opportunities to learn and apply AI Overall a stable and profitable company Competitive pay, okay benefits. Serves small businesses

Longstanding leadership still functions like it's a scrappy Series A and are not adapting to what an established mid-sized businesses needs. Comically unrealistic goals, seemingly no long-term strategy, and an obsession with “working fast”. The constant pivoting feels like spinning in place, not forward progress. Obvious good old boy club across the org. They will close ranks and sabotage revenue if they feel threatened by a woman. Middle managers are afraid to be honest with leadership about problems. Heads of departments don't know company-wide priorities. Get mad at ICs for following those priorities instead of jumping to their pet projects. Competitive, defensive, and cliquey environment. Trying to facilitate cross functional teamwork is met with suspicion and contempt.