Pros
Cool projects when they get them. The creative team and social team are extremely talented.
Cons
The culture at this company is toxic. From day one, management makes you feel small, replaceable, and “lucky” just to be there. The attitude is that the company owes you nothing. Longtime employees often treat the brand as their entire identity, which can be misleading for newcomers. It’s not a reflection of a healthy workplace. Financially, the company is struggling. It’s publicly traded in China, and a quick Google search reveals declining performance. Revenue is reportedly down about 20%. This instability trickles down into every department. As for the work itself, the company inflates performance metrics and misleads clients. The reality is that traditional media models no longer work the way they did a decade ago, yet leadership continues to ignore this. Speaking of leadership, most of the genuinely talented people across editorial, creative, production, and sales have left. In their place are people who are condescending, dismissive, and often unqualified. The few decent employees remaining are disengaged and burnt out. Ultimately, the environment is toxic. The “cool factor” the company once had is long gone, and no amount of branding can disguise the dysfunction. If you value your mental health and work-life balance, steer clear, unless you want constant stress and burnout.