Declining Retailer - Management IKEA Employee Review

- New global leadership wants to transform the company to something better but lost focus on the important IKEA concept and proven success recipe. - An unsuccessful U.S. reorganization (OfG) as well as cuts in Marketing and Staff costs (to pay for the "transition") resulted in a loss of visitors in running units as well as major moral issues. A recent coworker survey uncovered that a whooping 42% of all U.S. coworkers are planning to leave IKEA. - Mismanagement results show: declining sales, declining profits, declining moral, market share loss.