The company struggled to attract and retain customers, and it was difficult to compete in an already saturated market. The product marketing manager quit and was never replaced. We simply were not marketing for a long period of time and there was a big push to add all the features, which meant bringing in contractors and working late nights and weekends. Many of us on the product team ended up burned out. Even after that effort, a marketing firm was brought in but still couldn’t generate enough interest in the product. Eventually the team was asked to go door to door at childcare centers and attend short pep talks about buy in. None of us had signed up for sales roles, and it was discouraging to be told that hesitation meant we lacked passion. In the end most of us were laid off despite giving our best. Now the software is being given away for free with promos which seems to show that the real challenge was never us it’s simply that the market doesn’t need another childcare software.