Pros
This is a company that was named one of the most advanced exciting co's in the ad industry by Fast Company mag a few years back and what they were doing looked at the time like they deserved it. They were really onto something exciting, and the vision was great. CEO was truly a brilliant thought leader.
Cons
For a company with the word "insights" in their name, I think there was a lack of actual insight. And therin lies a huge challenge. There were only a small number of people who really knew how to find a true "insight" within all the data. The analysts were smart young people and anxious to be part of something new. But they were not experienced at marketing. I think it was a stretch to expect a person with a few years experience doing data analysis for a financial service co or some other sort of co and ask them to come in and find a true marketing insight hiding in thousands or millions of social media posts. Something a CMO will really find value in. The result was not enough great insights to justify the high cost of the product. Yet management I think didn't realize this, because the truth is, there were few in management who had actually been in marketing themselves. They were brilliant people, but that does not make you an expert in marketing. Sometimes brilliant people are so smart that they are unable to see their own limitations.