Pros
The company has a good product and a well trained sales force. The Board of Directors recognized the problem with the pre-existing management and changed it accordingly for the better, bringing in a new Chief Executive Officer and senior vice president of sales. The company reorganized and reconstructed itself to meet the needs of the customers. It was a small company and most of the people were friendly and willing to help even if under-educated in their areas of expertise. The location in Lafayette was beautiful and there was a good work life balance. I thought the company had potential.
Cons
Unfortunately, after only two years, the Board of Directors engaged another chief executive officer and laid off the senior vice president of sales. The new CEO had no experience in sales, marketing or for that matter management; therefore he listened to everything the chief financial officer said and didn't listen to anyone else. The company changed directions as to what they were selling three times in three years which led to inconsistent sales efforts. The company should have never been a stand alone firm; they didn't make enough in sales to warrant the overhead of accounting, finance, human resources, shipping, etc.