Smart Innovation/Smoke and Mirrors - Senior Account Director Outform Employee Review

2.0
Oct 9, 2023
Recommend
CEO approval
Business Outlook

Pros

Great marketing and smart with retail innovation

Cons

The hours were incredibly long, the CEO was very demanding and the project management was an absolute mess because resources were thin. The marketing is really, really well done but a lot of it is veiled in dishonesty.

Explore other reviews about Outform

5.0
Feb 23, 2024
Recommend
CEO approval
Business Outlook

Pros

Awesome clients, projects are impactful

Cons

Benefits could be a little better

3.0
Dec 6, 2025
Recommend
CEO approval
Business Outlook

Pros

The company partners with some truly amazing clients, which keeps the work exciting and meaningful. The team is made up of incredibly passionate, talented people who genuinely care about what they do. Because of this strong foundation—great clients and great people—the company has the potential to grow quickly and continue evolving in a positive direction.

Cons

Leadership has become increasingly weak and self-serving. Many of the strongest leaders have left recently, largely because the CEO appears more focused on personal promotion than on sustainably growing the business. Decisions such as cutting bonuses and raises, delaying payments to suppliers, and prioritizing company-funded parties or other non-business ventures have created frustration and distrust. These choices signal misplaced priorities and make it difficult for the organization to move forward in a healthy, stable way.

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