The company is trying to scale without the foundational maturity needed to support rapid growth. A major concern is the influence of leadership from the Wirehive acquisition. While the current COO and CIO may have been successful in a startup context, they lack the experience required to lead and scale a global enterprise. This has led to a lack of clear strategy, weak governance, and fragmented execution across key business and technology functions. Their approach tends to prioritize short-term fixes over long-term structure, often mistaking complexity for progress. As a result, critical areas like technology strategy, process standardization, and enterprise operations are underdeveloped.