Pros
The company has recently, successfully completed a a transition/entry into data and analytics and should no longer be purely thought of as an "ad-tech" company. For years location data was built on the back of bidstream data and while that is still a strong and scalable component, data at PlaceIQ is so much more than that now. We are beginning to see the fruits of our labor and have a ton of momentum with data and analytics products. In addition, the people and culture at PlaceIQ are unlike that of any other company where I've ever worked. Smart, passionate people that work hard and have a lot of fun at the same time.
Cons
At the risk of sounding cliche, there are not many cons other than the fact that there are a million things we COULD do in terms of product but only so many hours in the day, so we have to constantly make sure we stay focused.