I don’t know where to even start. The AE position is set up for failure. This year, I have to bring in over $500k in competitive deals to attain quota. That’s including me keeping the great book of business ($150k and some have already cancelled due to usage)
Upper management has zero idea how to sell software. Your direct manager is the only resource or individual that seems to care.
Give analysts KPI’s and stop having them rely solely on AE success.
Stop changing solutions every five years and say it's a whole new solution that will change the market.