Pros
for XD, Production, and Copy it is a gold mine of opportunity and support. People are smart, creative, futurists. Vibe in the office is free, relaxed.
Cons
PR is more valuable than morale. Production more valuable than anyone. Allocations are unrealistic, projects get scoped by people not necessarily aware of the time they require by various disciplines. Too much excitement around social platforms and utilities and not enough around brand building and how to tell the right story for the brand in the long run. Story here is entirely dead. Yep, I said it. Not the place to go to make a brand super culturally relevant. Most junior staff begin in talent pool, have no boss, can't get a decent review, no one sees their successes, can't land a spot on a group, and often sit without work. I advised lots of mentees on this and its the shame of it, they are the most excited to be there.