BAT has decided Reynolds culture is the crap it will cut, and has ruthlessly wielded the knife. Unfortunately, Reynolds culture is more than just how they treat their people; it is also FDA compliance and a strong underlying drive to transform tobacco. The people treatment, the commitment to compliance, and the harm-reduction strategy are now tenuous at best. BAT wants that share price to go up but refuses to acknowledge how strongly the US business drives that price. Attrition is terrible and only going to get worse, which will further compromise the once industry-leading FDA submissions and compliance programs. This ship is sinking, hope y'all can swim (while working 4+ days a week in an office with no flexibility)!
