The culture transitioned from feeling valued to waiting for the next announcement that made your life more miserable. It seems at one point they tried toeing the line of bend but don't break, but eventually once trade marketing was broken they just decided to do a nice stomp and twist.
Senior Directors and AVP's who once touted themselves as leaders quickly became silent and compliant. There were many examples of borderline aggressively shady business practices that impacted customers and employees.