Tough industry - Anonymous employee Rokt Employee Review

2.0
Apr 22, 2019
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Innovative company that has carved out its niche and doesn't rest on its laurels.

Cons

Its a tough industry, clients are generally dissatisfied with advertising campaign results. Management have to grind employees to survive.

avatar
Rokt Response
7y
You’re right, innovation is tough. Pioneering an entirely new sector is really hard work, and won’t be without some missteps. We are gaining clients and revenue at a phenomenal rate which conflicts with comments of client dissatisfaction. Growing at the rate we are, there will be times when workload outpaces hiring and there can be a lag to get the right people on board. We are investing heavily to hire faster.

Explore other reviews about Rokt

5.0
Jul 6, 2026
Recommend
CEO approval
Business Outlook

Pros

Great company, lots of freedom and breadth of work

Cons

Very fast paced, too fast for some people.

5.0
Jun 9, 2026
Recommend
CEO approval
Business Outlook

Pros

Rokt is the kind of place where you can grow fast if you're willing to put in the work. I've built my way up to senior leadership over my time here, that kind of trajectory doesn't happen without real investment from the company in its people. The work is genuinely complex and interesting: you're sitting at the intersection of technology, commercial strategy, and some of the biggest brands in the world. The caliber of teammates has been consistently high, and the culture pushes you to think bigger and challenge yourself. There's also a real emphasis on building leaders from within, which I've benefited from directly and tried to pay forward with my own team.

Cons

Fast growth means things move quickly and priorities can shift. If you need a lot of structure or predictability, it can feel like a lot. Ambiguity is part of the job, and not everyone thrives in that environment.

See reviews by: Helpful|Rating|Date|All