Takes the passion out of the work, leaving just the work - Engineer Rokt Employee Review

2.0
May 13, 2021
Recommend
CEO approval
Business Outlook

Pros

It's not all bad and a few of the food things are below. The people make the place but also: Salary Stock options Perks Lunches Travel Interesting technical problems Rokt is very material focused and seems to reward well materially. The more human rewards (like trust and autonomy) are less important

Cons

Rokt is the kind of place that calls itself a "high performance workplace". Anyone who's been at this a while knows that is code for high pressure, overworking, and sacrificing your work life balance to get deliverables out the door. This isn't inherently bad, after all, this is a start up and Rokt offers you a share in their success so there is a strong incentive to push the envelope. The issue is that Rokt does not like to give back in a non material way. Decisions made above us are iron clad, non-negotiable and the effort required by individuals to influence change is enormous, yet seldom effective. You'll see technical decisions made from often a single person at the top against the guidance of the engineers. You'll also see company policy decisions where protest is ignored. As individuals, we have limited creative freedom, minimal autonomy and are responsible for the subsequent platform instability. Progress is generally slow due to high levels of micromanagement, ever changing priorities, and a constant stream of meetings. We definitely don't have the agility or pace of a startup. If you're looking for a place where you get a great work life balance, have stimulating technical discussions with peers, innovate, enjoy remote working options and a reliable platform - you should keep looking. Rokt is more like a silicon valley start up. You get here, do your time, get your shares and leave. Probably better off being here than missing out but damn, as someone who loves software engineering, I've never had a job make it feel so unenjoyable.

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Rokt Response
5y
We appreciate you taking the time to give us your feedback on working at Rokt. We completely agree, our team is our greatest asset and while you list our solid pros, we are naturally disheartened to hear your concerns via our cons. There is a lot to unpack and we would really really value an in person confidential conversation if you are comfortable in having one, please reach out to the People team or Sarah Wilson, our CPO, directly.

Explore other reviews about Rokt

5.0
Jul 6, 2026
Recommend
CEO approval
Business Outlook

Pros

Great company, lots of freedom and breadth of work

Cons

Very fast paced, too fast for some people.

5.0
Jun 9, 2026
Recommend
CEO approval
Business Outlook

Pros

Rokt is the kind of place where you can grow fast if you're willing to put in the work. I've built my way up to senior leadership over my time here, that kind of trajectory doesn't happen without real investment from the company in its people. The work is genuinely complex and interesting: you're sitting at the intersection of technology, commercial strategy, and some of the biggest brands in the world. The caliber of teammates has been consistently high, and the culture pushes you to think bigger and challenge yourself. There's also a real emphasis on building leaders from within, which I've benefited from directly and tried to pay forward with my own team.

Cons

Fast growth means things move quickly and priorities can shift. If you need a lot of structure or predictability, it can feel like a lot. Ambiguity is part of the job, and not everyone thrives in that environment.

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