Think carefully if you want to work here. - Anonymous employee Rokt Employee Review

1.0
Sep 20, 2022
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

The people who work here are very talented.

Cons

The negative reviews have many 20-50 upvotes each. The positive reviews usually have fewer than 5. This implies that there is deep discontent about the company. I believe this is because Rokt pushes its values very aggressively; people who do not agree feel marginalised and alienated. If you do not think you can go 100% along with what the company wants you to be, then I do not recommend working here.

Explore other reviews about Rokt

5.0
Jul 6, 2026
Recommend
CEO approval
Business Outlook

Pros

Great company, lots of freedom and breadth of work

Cons

Very fast paced, too fast for some people.

5.0
Jun 9, 2026
Recommend
CEO approval
Business Outlook

Pros

Rokt is the kind of place where you can grow fast if you're willing to put in the work. I've built my way up to senior leadership over my time here, that kind of trajectory doesn't happen without real investment from the company in its people. The work is genuinely complex and interesting: you're sitting at the intersection of technology, commercial strategy, and some of the biggest brands in the world. The caliber of teammates has been consistently high, and the culture pushes you to think bigger and challenge yourself. There's also a real emphasis on building leaders from within, which I've benefited from directly and tried to pay forward with my own team.

Cons

Fast growth means things move quickly and priorities can shift. If you need a lot of structure or predictability, it can feel like a lot. Ambiguity is part of the job, and not everyone thrives in that environment.

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