Rokt is Not Rocking - Senior Engineer Rokt Employee Review

1.0
Feb 4, 2024
Recommend
CEO approval
Business Outlook

Pros

- Catered Lunches - Amazing People

Cons

Working here will give you some unique technical challenges as well as giving you an opportunity to work with some of the brightest minds in the industry. However, the culture is toxic and there are many underlying issues with the company. With the new wave of Amazon executives, the company has taken a turn for the worse. The culture is now a culture of PICs/PIPs and performance management. Employees are now under constant stress to not only meet the expectations of their role, but to try and sell themselves to anyone and everyone so that they can remain viable. This of course creates an environment that is full of fear and one-upmanship and takes the joy out of the job. It is a constant struggle mentally and it shows on the faces of the employees daily. Many employees are waiting for the IPO - which keeps being delayed over and over again. It's a running joke that IPO is "one year away", but this catchphrase has been used for the past 3 or 4 years. Think twice and thrice if you are considering working here. Management is not transparent, though they would like to think they are. Surveys are not anonymous even though they continue to remind us that they are. There is constant turnover, don't let the company try to convince you otherwise. They will say they have not had to layoff people en-masse (like Google, Amazon, etc), but they either performance manage people out (in droves, around 40 the last quarter), or they make people redundant only to fill their roles a few months later, or people just quit in disgust. Recently, a number employees were made redundant, the company held a meeting to let the employees know, afterwards, the employees were asked if they had any good jokes to tell. Seriously, what is wrong with the management here? To work here, you'll need to wade through a daily minefield of favourtism, deceit and fear. Make sure you understand what you are getting yourself into.

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Rokt Response
2y
Thank you for your feedback. We strive to balance our high-performance, fast-paced environment (aligned with our core value of 'Raising the Bar') but acknowledge it is demanding and may not resonate with everyone. We appreciate your honesty in sharing this perspective. Our team has still grown net +15% in the past year while most of the industry downsized. We're committed to supporting our team's growth and understand that the pace of change isn't always a perfect fit for everyone, despite our high investment in professional development programs (like LevelUp and professional coaching). We continuously seek to improve our development programs and support systems to better serve our Rokt’stars. We sincerely wish you the best and are grateful for the time you spent with us. Thank you again for your contributions and feedback.

Explore other reviews about Rokt

5.0
Jul 6, 2026
Recommend
CEO approval
Business Outlook

Pros

Great company, lots of freedom and breadth of work

Cons

Very fast paced, too fast for some people.

5.0
Jun 9, 2026
Recommend
CEO approval
Business Outlook

Pros

Rokt is the kind of place where you can grow fast if you're willing to put in the work. I've built my way up to senior leadership over my time here, that kind of trajectory doesn't happen without real investment from the company in its people. The work is genuinely complex and interesting: you're sitting at the intersection of technology, commercial strategy, and some of the biggest brands in the world. The caliber of teammates has been consistently high, and the culture pushes you to think bigger and challenge yourself. There's also a real emphasis on building leaders from within, which I've benefited from directly and tried to pay forward with my own team.

Cons

Fast growth means things move quickly and priorities can shift. If you need a lot of structure or predictability, it can feel like a lot. Ambiguity is part of the job, and not everyone thrives in that environment.

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