If you look beyond the surface - Software Engineer Rokt Employee Review

3.0
Apr 3, 2024
Recommend
CEO approval
Business Outlook

Pros

Great surface-level benefits eg free lunch, wellbeing allowance, relocation, transparent pay, yearly most-expenses paid company trip to places like Hawaii, Vancouver, Sydney. Opportunity to work with brilliant technical minds. There is also a surface-level illusion that management constantly takes feedback to improve (employee surveys and follow-ups) but then they make excuses for low engagement scores eg “it’s a high performing environment”. I hear a whole lot of excuses and no genuine attempt to address concerns. Simply read the company responses/excuses on this site and judge for yourselves.

Cons

Beyond the surface, there is toxic management, poor work-life balance, a general unwillingness to genuinely address employee dissatisfaction. As I divulged above, they have been so good at shutting down constructive criticism with poor excuses such as “I don’t think our performance management is a problem since this is how Amazon does it” or “we pay above industry standard” in response to criticism about work-life balance expectations. Obviously if you believe this is all worth it just to be paid slightly above industry average, then this may just be the place for you!

Explore other reviews about Rokt

5.0
Jul 6, 2026
Recommend
CEO approval
Business Outlook

Pros

Great company, lots of freedom and breadth of work

Cons

Very fast paced, too fast for some people.

5.0
Jun 9, 2026
Recommend
CEO approval
Business Outlook

Pros

Rokt is the kind of place where you can grow fast if you're willing to put in the work. I've built my way up to senior leadership over my time here, that kind of trajectory doesn't happen without real investment from the company in its people. The work is genuinely complex and interesting: you're sitting at the intersection of technology, commercial strategy, and some of the biggest brands in the world. The caliber of teammates has been consistently high, and the culture pushes you to think bigger and challenge yourself. There's also a real emphasis on building leaders from within, which I've benefited from directly and tried to pay forward with my own team.

Cons

Fast growth means things move quickly and priorities can shift. If you need a lot of structure or predictability, it can feel like a lot. Ambiguity is part of the job, and not everyone thrives in that environment.

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