Sad company - Software Engineer Rokt Employee Review

1.0
May 29, 2024
Recommend
CEO approval
Business Outlook

Pros

- Decent benefits - Decent tech stack, a few things to learn - Generally nice people

Cons

- Hypocrisy: management keeps yapping about culture and how its the cornerstone of the company. They also run quarterly surveys just to ignore the results, do absolutely nothing about it while coming up with lame excuses to genuine feedback. Instead, they point fingers at other companies without ever acknowledging the Rokt's culture is toxic and outright depressing. - Nobody is ever safe: entire teams get axed and disbanded over night just because the management wants to, A bunch of people are leaving / being made redundant and more interviewing. - Bad work-life balance: frequent on-call issues (not paid on-call lol), you either grab and deliver big pieces or you might end up PICed/PIPed because your impact is low. - IPO has been "next year" for the last 4-5 years: constant lies about when it's gonna happen "if it ever happens". I wouldn't buy that stuff if a recruiter tries to sell you on this, go get real cash. On a side note, when reading a review, pay attention to the number of upvotes. This is how you know its geniune and actually reflects how people feel.

Explore other reviews about Rokt

5.0
Jul 6, 2026
Recommend
CEO approval
Business Outlook

Pros

Great company, lots of freedom and breadth of work

Cons

Very fast paced, too fast for some people.

5.0
Jun 9, 2026
Recommend
CEO approval
Business Outlook

Pros

Rokt is the kind of place where you can grow fast if you're willing to put in the work. I've built my way up to senior leadership over my time here, that kind of trajectory doesn't happen without real investment from the company in its people. The work is genuinely complex and interesting: you're sitting at the intersection of technology, commercial strategy, and some of the biggest brands in the world. The caliber of teammates has been consistently high, and the culture pushes you to think bigger and challenge yourself. There's also a real emphasis on building leaders from within, which I've benefited from directly and tried to pay forward with my own team.

Cons

Fast growth means things move quickly and priorities can shift. If you need a lot of structure or predictability, it can feel like a lot. Ambiguity is part of the job, and not everyone thrives in that environment.

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