Outdated Sales Strategies/Lack of Using Own Digital Marketing - Media Strategist Salem Media Group Employee Review

2.0
Oct 26, 2023
Recommend
CEO approval
Business Outlook

Pros

Mass population of people are caring and loving people who want to make a difference in their community and world.

Cons

The amount of stress placed on Media Strategy is unacceptable. Sales leadership is more sales accountants tracking the various activity level (cold calls, proposals, closes) in an ineffective CRM (Radio based). Managers are not providing effective strategies to network with potential clients. The powerful digital strategies are that Media Strategist are not Salem Media property. Getting proper support and accountability for result presents a challenge. I valued my 2 years at Salem Media and hope they turn things around.

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Salem Media Group Response
2y
We appreciate your feedback as a former member of our team. It's heartening to hear your recognition of the caring and compassionate community at Salem Media Group. We genuinely value the commitment of our employees to making a positive impact. Your insights about the challenges faced by our Media Strategists are valuable to us. We acknowledge the stress and understand that there is room for improvement in providing effective strategies and better CRM tools to support your efforts. We're continually striving to enhance our approach and align it with the evolving media landscape, and we appreciate your time with us. We invite you to reach out to our HR department. Please contact us at hr@salemmedia.com or 805-233-3129. Thank you again for your feedback, and we wish you the best in your future endeavors.

Explore other reviews about Salem Media Group

5.0
Dec 28, 2025
Recommend
CEO approval
Business Outlook

Pros

Solid leadership Forward thinking Faith driven

Cons

Stations are run with lean staffing in some locations

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Salem Media Group Response
5mo
Thank you for sharing your experience and kind words about our leadership and mission. We appreciate your honest feedback about staffing and are always working to balance resources to best serve our teams and audiences. Wishing you all the best in your future endeavors!
2.0
May 31, 2026
Recommend
CEO approval
Business Outlook

Pros

Great supportive local environment, people called to work there to support the mission.

Cons

Corporate digital leadership is disjointed and systems are chaotic. Actual delivered campaigns are inevitably flawed and mis managed. Retaliatory, narcisstic, abusive corporate digital leadership. Constant systems changes and zero assistance in navigating. More and more digital agency and other jobs outsourced to Asia. Salespeople are exhausted and burned out by programs failing. Zero accountability taken by Ad Ops team for mistakes or extrene lag time in responses from internal automated systems. Salary cuts to 'help the company' plays on the mission minded employees, taking advantage of employees good intentions by underpaying them compared to industry. No 401K match.

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