Pros
great product /team /culture /benefits
Cons
Each SDR is assigned a book of 300 accounts and 40-50% are not real/oob/existing customer dups. SDRs are then responsible for manually DQing bad leads in SF which requires inputting a DQ reason and sub-reason. Half my time is spent on data enrichment/cleaning/entry. Once leads are DQ'd, they're held on the backend with sales ops for 6 months then redistribued to a different SDR. SDRs are given a qualification talk track that you're expected to read verbatim when booking a meeting, and your meeting can be disqualified if you frame a question slightly differently than how it's worded on the script. AEs only handle demo-close (no prosecting) so conversion rate is huge for their PM. They're incentivized to look for reasons to DQ SDR meetings, and the SLA is basically a DQ playbook that AEs use to maintain their performance metrics.